In this post, we review Dr. Angela Lauria’s Book Journeys interview with Margaret Ann Lembo, author of Chakra Awakening: Transform Your Reality Using Crystals, Colors, Aromatherapy and the Power of Positive Thought.
Margaret had been a businessperson and involved with spiritual tools and its wisdom for years prior to writing the book. She had initially created a book with intent to reveal the lessons she had learned, but after she connected with the publishing house that would eventually publish her book, she changed it to focus on crystals and the like, as this was what the publishing house wanted. This didn’t stop her from putting out a version of the book she had originally envisioned, as this became the second book she published with the same publisher.
The interview focused more on publishing and marketing than on the writing process. Margaret was a book store owner, so even before she wrote the book she already had a bit of an inside track on the publishing industry. She thus knew that certain publishers had certain audiences and knew that sending a book proposal on her subject matter to a romance novel publisher wouldn’t be appropriate, for example. She combined action and her teachings to enable her to get in touch with what would become the publisher for her book, connecting with them through a well-known author whom she met at a conference, and thus didn’t have to go the usual route of sending out packages of proposals to different publishing houses. She later used a similar method to connect with the publishing house that would publish her third book, a version of Chakra Awakening which was geared towards an audience of seven-to-twelve-year-olds.
Margaret goes on book tours, which she admits requires monetary resources, saying that the idea of book tours being a thing of the past exists only in the minds of those who don’t want to go on such. She also does speaking engagements and conducts webinars to keep in touch with people, and also does book tour signings in various book stores to create a buzz around her book as well as to maintain direct contact with people. For the latter, Margaret recommends first checking out the book store to see if it would be a good fit for the author’s intended book, and then sending an initial e-mail, with e-copies of jpeg pictures of the book cover, to the store owner, along with any speaking engagements already done and, if possible, a blurb on how the book will benefit the book store’s business.
Angela pointed out, towards the end of the interview, that most of an author’s revenues come from activities associated with a published book, such as speaking engagements and associated products, and Margaret’s experience seems to reflect this, as the book enhances her businesses. Margaret mentions that the book is a calling card, and that she didn’t think of it as such, really, until it was pointed out as such to her by a publisher.